Lisa is an experienced digital strategist with 20+ years growing businesses through sales, marketing and digital strategy.
A Picture Is Worth A Thousand Words For Restaurants
That couldn’t be more true for the millions of users of Instagram, which is now the second most popular social networking site behind Facebook. On Instagram, the picture speaks for itself. What your write for the caption for the photo is important, but users scrolling through their timeline won’t always notice the words if the picture doesn’t stand out. So follow this process to make your images pop and build a great presence on Instagram.
For posting frequency and content, it’s good to mix things up for your audience. First and foremost, people love to see food, people and quotes on their Instagram feeds. For you, this means posting the most tempting and delicious-looking images of your food. Food floods Instagram timelines, so if you post a generic shot of a sandwich or a glass of beer, it will easily be passed over. For ideal engagement, post food shots at least 2-3 times a week. Always use new shots of your food, and make sure a different menu item is featured to keep things fresh.
Your Instagram is more than just a way to push out #Foodie. Use it as an opportunity to highlight a new menu item, your weekly special, a limited time promotion, and your team! Here are just a few ideas:
If you’re offering a happy hour deal for the week – post a photo of one of your best bartenders pouring the perfect pint, and mention the available deal in the caption.
Take a shot of your employee of the month to boost worker morale and put a personality spin on your content.
Designate a day to post a shot of your weekly menu special. Write that anyone who comes in and shows they follow you on Instagram will get a discount on that special.
Capture a special occasion for a long-time customer such as a birthday, anniversary or graduation. They will likely share the image with their friends and family.
The possibilities are endless, but try to keep these posts to about twice a week. Need a consultation? Contact Lisa at 413-438-2482 or visit workbea.com
Lisa is an experienced digital strategist with 20+ years growing businesses through sales, marketing and digital strategy. Learn more about her company, Workbea on their Member Profile How much does a house cost? Often when I talk to a new prospect, I get the...